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informed with GoldMine and CRM news and articles:
How Are You Managing your Customers and
Leads?
Think about your business and answer these
questions:
Is
your marketing department having trouble converting leads into sales
dollars?
Do
your sales representatives need to be better informed about their client
base?
Do
your customer service agents need information quicker to help resolve
support requests?
CRM is the solution
If you answered "Yes" to one or
all of the above, then you would benefit from a CRM system. Customer
Relationship Management is not just a software program but a concept of how to
develop and maintain the relationships you have with your prospects, current and
past customers. CRM is a process that takes some analyzing and planning. It
does not happen overnight or out of the box. GoldMine® is a key part of this
concept but in order for it to really work for you, you have to have the whole
"Life of a Customer" planned out.
Make Your Customers Happy
If you have done your research
you know that CRM software is not the complete answer to streamlining your sales
and service processes. CRM works best when you have a good process to begin
with, for example, the steps to manage your new clients. After your processes
are in place GoldMine® will assist with:
Provide
constant contact with leads and customers by
Word and email merging.
Share information with your
team by viewing a history of all activities with a contact.
Market to a targeted group
based on custom data fields.
Create automated
processes for daily tasks or managing leads.
Get GoldMine®
GoldMine® will improve productivity, streamline business processes, enhance
relationships and maximize your profits.
Successful Implementation
There are several steps to
successfully launch a GoldMine® implementation. The best practice is to plan and
think through the process well before implementation. You can expect to go
through the following phases of a typical implementation:
